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This Napoli sponsor video is ... creepy

Seriously, what the heck guys?

Napoli's official YouTube channel just put up a video advertising a new partnership with a children's clothing company. Normally this wouldn't be particularly notable, but...

Well, the video is creepy as hell.

It looks like it's supposed to be cutesy and fun and exciting to help make kids want to want whatever it is that Amistad is making. Instead, the animation as profoundly discomforting and awkward and just ... it just feels wrong.

Maybe I'm just old and obviously I'm not part of the target audience, but I'm also not the only one who came away feeling disturbed by it. This video is creepy and it really should never have seen the light of day. Whoever thought it was a good idea to run with it should probably never be allowed to make important decisions ever again. EVER.

Those blanks stares are going to be haunting my dreams. Make it stop...